What earned Bowie the title pop culture icon is not merely remarkable talent, but a combination of skills, hard work, entrepreneurial spirit, and ahead-of-its-time approach to branding, storytelling, and art. 

There's something irresistable about a brand whose declared mission is to connect people through the power of ice cream. And while I'm not one to underestimate the power of ice cream, I believe it's the power of visual storytelling and merchandising that makes MOIC the iconic brand it is.

Ever so aesthetically-pleasing, the Wes Anderson filmography invites you into a universe ruled by symmetry, where the ordinary is iconic, and every detail of everyday life is masterfully curated, color-coded, and wrapped in timeless nostalgia. 

'We are all students' is the  sentiment that welcomes you into each of The Graduate's 33 locations across the US and the UK. Set in dynamic college towns and academic hubs, each spot boasts a unique blend of local history, charm, and pop culture nostalgia.